Attendees were energised by the App Bytes sessions which featured keynote presentations, panel discussions, and encouraged audience interaction on a wide range of topics.
2011 App Bytes Highlights
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Putting the web into mobile apps
"Web versus app" seems to have been the debate of 2011. Rather than opposing the two worlds, speakers discussed their convergence. As it is time to acknowledge that increasingly application development is becoming like web development. More reliance on web and scripting technologies. Faster life-cycles and instantaneous distribution. Business models that change to become more web like with the increased importance of advertising formats, content and cross channel promotion.
Presenters:
Thibaut Rouffineau - Wireless Industry Partnership (WIP)
Inman Breaux - Airpush
David Lim, Mobile Partner Engineer - Developer Relations, Facebook
Bess Ho, MobileArchitect, Archimedes Ventures & Book Author
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The Asia Cloud Computing Association fosters collaboration and innovation in Asia to drive adoption of cloud computing regionally. It is a forum for hardware and software developers, carriers, enterprise users, policy makers and researchers. Asia Cloud's outreach efforts extend to policy and regulation, security, governance, best practices, and market education. Speakers in this session included Per Dahlberg - Asia Cloud Computing Association, Lee Fields – Verizon, Tim Marks – Cisco and Stefan Rust- Exicon. Attendees explored how to accelerate the growth of the cloud market and the benefits of the cloud.
Speakers included:
Per Dahlberg - Asia Cloud Computing Association
Lee Fields - Verizon
Tim Marks - Cisco
Stefan Rust - Exicon
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Mobile Augmented Reality (AR) is growing in popularity as the devices we carry have more and more power and people are hungry for real-time services. In this session attendees heard from leading providers of technologies and services which developers could use to deliver exciting AR experiences.
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What are the trends in mobile AR in Asia and around the world?
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Who is using mobile AR and what are they doing?
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What should developers consider when adding AR to their applications?
Speakers included:
Christine Perey - Perey Research and Consulting
Jereon Jonkers - Northern Light
Philippe Depassario - Total Immersion
Jia Xia - ZTE Communications
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Rovio is an industry-changing entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game for touchscreen smartphones, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. In this session, Henri Holm, Senior Vice President Rovio Asia, along with the audience, explored Rovio's next mobile success story.
Featured Speaker:
Henri Holm, Senior Vice President Rovio Asia
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The China Mobile App Developers Forum announced the upcoming China Mobile Global App Developers Conference together with many senior executives in mobile telecommunication industry to extend the invitation to China Mobile's developers events. The events will have potential impact on the mobile internet industry; attendees will be experiencing the top level exhibition, networking and business development opportunities. Speakers in these sessions included Jason Chiu, CEO, CherryPicks, Willy Wong, Vice President, MTel, Simon Lau, Marketing Manager, Nokia, Sunny Kwok, Vice President, Green Tomato, Kurt Chan, General Manager, MG Interactive Limited.
Featured Speakers:
Jason Chiu - CEO, CherryPicks
Willy Wong - Vice President, MTel
Simon Lau - Marketing Manager, Nokia
Sunny Kwok - Vice President, Green Tomato
Kurt Chan - General Manager, MG Interactive Limited
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Brands need the second generation of apps now - the platform that leads to a transaction, footfall, or even targeted demographic reach. They are willing to pay to be on that platform, but how do you go about building it?
Manav Gupta presented the reverse-engineered approach of delivering an app or platform that major brands would spend on to get access to customers.
Speaker:
Manav Gupta, CEO & Co-Founder, FabriQate
Panelists:
Don Anderson, Director Marketing, CNNGo.com
Bo Sun, Director Sales & Marketing, 3G.cn
Aneesh Varma, Director of Innovation & Co-Founder, FabriQate
Markus Sigurdsson, Digital Catalyst, McCann Health
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The Hong Kong Association of Interactive Marketing was founded in 2007. The establishment of HKAIM is to bridge the gap between the advertising and the technology sectors, to identify standard and regulations within the industry in Hong Kong, and promote the value and success of Interactive Marketing to public community. They also like to facilitate the communication between the regulator and the industry, on issues such as Freedom of Online Speech, spamming control, Online regulation, etc. As in our mission statement today, “Fusion of Creativity & Technology”, their goal is to fuse the Marketing & Technology Industry together in a way that provides both economic and sound creative ideas to our constituents.
Speakers:
Francis Fong - Chairman of Hong Kong Association of Interactive Marketing
Johnny Wong - Executive Committee of Hong Kong Association of Interactive Marketing
Walter Leung - Member of Hong Kong Association of Interactive Marketing
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To learn more about App Byte at Mobile Asia Expo 2012, please access our App Bytes Brochure (PDF ) today.
